JOY-DRIVEN FINANCE: GEN Z’S SOFT SAVING STYLE

Joy-Driven Finance: Gen Z’s Soft Saving Style

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, monetary success adhered to a familiar pattern: gain gradually, conserve aggressively, get a home, and prepare for retirement. However Gen Z is coming close to money with a fresh perspective. Rather than concentrating exclusively on lasting accumulation, this generation is focusing on

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